Lucidity

Using Albert Camus’s reflections on how to be a journalist as a starting point, Lladró offers a theory based on the four cardinal points: lucidity, disobedience, irony and obstinacy. He addresses the big challenges of contemporary journalism, among them, the battle against fake news and the propaganda that tries to colonize it, the threat of misinformation in social media, the conscientious  management of filters, the search for certainties against fictions, the daily fight against the danger of bureaucracy, the use of irony as a way to take the necessary distance…, His goal is to “build a journalism that is able to transform information into experience”, because the real challenge is to create a text that elicits something in us after we read it, one that manages to make us uncomfortable or shake us up.